How to Promote Your Real Estate Blog

By Rich Bowden

So now that you've created your real estate blog, the next step is to promote your real estate blog. A blog can help you attract potential clients due to its search-engine friendliness but without people reading and sharing your blog, success will be hard to find.

The first step to promote your real estate blog I think is to have a brandable domain name. Since you've already created your blog, chances are you already have one!

The next step is to create content on a regular basis. Your blog needs to become a resource of information of interest to someone who is buying or selling real estate. So what should you write about? Pick a general real estate topic like foreclosures and then write different articles about foreclosures:

• What exactly is a foreclosure?
• How do foreclosures differ from short sales?
• What are the advantages and disadvantages of foreclosures?
• Where to find foreclosure listings? You can also post links to foreclosure listings on your real estate website.

I'd also suggest writing about the cities, counties, neighborhoods and subdivisions that you sell in. Write about new real estate developments. The topics are nearly endless! You can also blog about local builders, neighborhood events...even a list of area resources can be the topic of a blog post.

You can also ask strategic partners to write guest articles for your blog. I'm sure you know a mortgage broker, home inspector or other real estate professionals who could write some great content that your readers would find of interest.

One of the best ways to promote your real estate blog is to make sure your blog (or each article) has buttons that allow readers to share your blog through social media. This sharing will put your blog in front of more potential readers than almost anything else.

Another way to promote your real estate blog is to use the original content that you're creating for your own blog and share it on other related blogs by becoming a guest author. Your guest article on another blog will link back to yours to create even more traffic!

Your blog should offer an RSS feed so that people can subscribe and follow you blog easily. Most blogging platforms make this easy.

Encourage your followers to sign up for an email newsletter so you can use email marketing to alert people to when you have a new blog article. It's yet another great way to increase traffic to your blog.

There are so many different ways to promote your real estate blog but I think the most basic way is to make sure you promote the blog URL on everything you do. Make sure it's in your email signature, on your business cards and other printed material, link to it on your main website or integrate a feed of the blog on your website.

Whatever you do, make sure to post regularly to your blog. The best way to keep people visiting your blog is to provide new content. Your goal should be to post at least 2-3 times weekly.