How to Promote a Facebook Business Page for Real Estate

By Rich Bowden

Now that you've created your Facebook Business Page for Real Estate, you have to promote it because a Facebook page without likes is the equivalent of talking to yourself! Keep in mind that there is a distinct difference between promoting your Facebook Business Page and your business.

There are several ways to promote your new Facebook Business Page for Real Estate so we'll review each option in detail below. 

Invite Your Friends!

Having your Facebook Business Page for Real Estate integrated with your personal Facebook account allows you to easily invite your current Facebook friends to “Like” your business page. Simply visit your business page admin panel and look for the Invite Friends section. Once you've found it, click on “See All” and go down the list clicking on “Invite” next to each friend you'd like to invite to like your page. Facebook will send them a message informing them of your invitation.

Facebook's Promote Your Page

Facebook now offers you the option of promoting your page to increase the amount of likes you have. You simply look on your company page's admin panel for the button on the left that says “Promote Your Page”. Click on that button which opens up a pop-up ad window that allows you to target the type of people you'd like to have “Like” your Facebook Business Page for Real Estate. You can target potential followers by geographic location, interests, age and gender. Then you'll determine your ad budget between $5 and $25 daily. And based on your daily budget, Facebook provides you with an estimate range of how many new likes you'll get each day! This is a great way to increase the amount of likes you have very quickly and provides your new Facebook Business Page for Real Estate credibility with potential clients.

Contests

Another great way to promote your page and increase the amount of likes is to run a contest. Give away a product or service (or any other prize of value). The catch is that in order to win, your current followers have to share your status. When they do, this gets your original status in front of many of their friends who then in turn can like your page and share your status to enter the contest.

Invite Email Contacts

Facebook makes it easy to invite email contacts to like your page. From the admin panel, click on Build Audience from the top navigation toolbar on the page. Select “Invite Email Contacts” from the dropdown. The pop-up window shows you how to invite your email contacts (integrates with a contact list file or other email services including Constant Contact, MailChimp, Hotmail, Yahoo, iCloud and more). Once you upload your list, Facebook emails each contact an invite to “Like” your page.

Share Your Page

You can also share your page from the Admin Panel and the Build Audience dropdown. You can share your page on your timeline, on a friend's timeline, in a Facebook group or in a private message. Everytime you share your page on Facebook, potential clients will see it and have a chance to like your page.

Inbound Links/Website Integration

Perhaps the best way to increase the amount of likes is to integrate your new Facebook Business Page for Real Estate with your existing website or blog. You can do this in a number of way including a feed of your Facebook posts or integrating the Facebook Like button on your website. This allows your website visitors to like your Facebook Business Page from your website or blog. Also don't forget to include links to your Facebook Business page on all email correspondence, any printed materials (business cards, etc.), Chamber of Commerce profiles, profile pages on industry pages and more. Include the Facebook Business Page URL everywhere you can think of!

There are many ways to promote your Facebook Business Page for Real Estate to increase the amount of likes you have but these are simply the most common and quickest ways to accomplish it.