You created what could easily be one of the most fantastic websites
the Internet has encountered. It’s full of color and great pictures, it
scrolls with grace and the content is top class stuff. You have
registered your site with all the appropriate search engines and all
meta and title tags are filled out. Now, you need to find a way to drive
traffic to your site and here are a few easy ways to do just that.
The
first thing you need to do is make sure your website is listed
everywhere possible. Sure, you put in on your letterhead, newsletters,
business cards and in your advertising, but that’s just scratching the
surface. Consider investing in little trinkets to give out to the public
sporting, along with your company logo, your website. Pens, letter
openers and bumper stickers are an inexpensive way to get the word out,
or for a few more dollars you can go with baseball caps, coffee mugs or
t-shirts.
Make a list of all the newspapers, trade publications
and other media in your community. Try to get mentioned or reviewed in
these publications. Many local newspapers run weekly business briefs
free of charge, all you need to do is submit a write-up about your
company. And don’t forget to include your website address.
Another
inexpensive approach involves a visit to your local sign company. Have a
magnetic sign with your company logo and website made and proudly
display it on the side of your vehicle. You would be surprised by how
many people will see this each and every day.
If you have the
funds, perhaps you can sponsor a local youth sport team. Just imaging
the exposure you will get from a dozen 12-year-olds running around the
mall wearing their soccer shirts with your website planted on the front.
Because remember, those kids will wear those shirts everywhere, not
just to the games. And don’t forget to get one for yourself, because a
mesh soccer shirt goes well with anything.
Article courtesy of Social Media Today
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