What Online Features Do Home Shoppers Like the Most?

We all know that the Internet is the preferred way for today’s consumers to shop for homes, but what features catch their eye the most with online listings?

News flash! Consumers today really like shopping online, particularly when it comes to homes. Ninety percent of home shoppers today, in fact, conduct their home shopping using the Internet, and even older shoppers are now starting to embrace the wonderful world of the World Wide Web.

Such information is hardly surprising to any agent with their ear to the ground, and admittedly, it’s not all that useful; sure, agents need to utilize the Internet more fully, but how should they go about doing it?

Thankfully, the National Association of Realtors dug a little deeper with recent surveys of homebuyers, and they calculated two hugely helpful stats: first, what homebuyers specifically look for when shopping for homes online; and second, how useful they find those features when they accompany each listing. What did NAR find? 






85% found photos very useful
80% found info in properties very useful
42% found video virtual tours very useful
42% found agent contact info very useful
40% found interactive maps very useful
36% found area info very useful

Article courtesy of Chicago Agent Magazine