Knowing Your Keywords Is Key for Real Estate SEO

Knowing Your Keywords is Key for Real Estate SEO SEO or Search engine optimization is an approach to Web design that, if done properly, will lead to top search engine placement in the Free or Organic section for your most relevant keyword phrases. So, if you are looking to boost your bottom line with lots of virtually Free advertising from the major search engines, it will pay you to know the basics of Real Estate SEO. Because 80% of all transactions begin with a keyword search this is a pretty good strategy and the fist step is to identify your keywords and keyword phrases.

Keywords and Your Target Market Ask yourself: Who is my market? Who are you trying to attract with your Website? If you are a Realtor concerned about Real Estate SEO you are probably thinking you want to attract buyers and/or sellers. OK, but where do these buyers and sellers want to buy or sell? If you start off by thinking about the state, think smaller. If you start off by thinking about a single development, think larger. In fact, think City and then you may have a keyword phrase such as:

    River City Homes or
    River City Real Estate or
    River City Property or possibly
    River City Commercial real estate


Substitute your own city for River City in each of the keyword phrase examples above. Do this several times if your real estate Web design will focus on several areas. What do Keywords Do and Where do They Go? Keywords and keyword phrases are your Web designer’s way of communicating with the search engines. This is why keywords form the basis and first step in Real Estate SEO. Your keyword phrases guide the search engines as to where your Website belongs in their index. The keyword phrases you select will go in your Meta Tags and in the content of the Web pages. So, if you hope your Website will be placed in the index for River City Homes but you never mention that phrase in your meta tags or in the Web page content, how will the search engines ever know where to place you? By the way, do you want to learn more about Real Estate SEO and how you can generate quality leads from top search engine placement? If so, start by getting your Website’s SEO Score. This score predicts your Website’s ability to get top placement and pinpoints areas that need work.

Article courtesy of e Commission Blog