With an estimated 90 percent of homebuyers conducting home searches online, you’d be smart to use the beginning of 2013 to beef up your Web presence. Take a minute to discover the six things you absolutely must include on your real estate website (and which three things to avoid). Is your site up to snuff?
Contact Information: Your name, phone number, email
or contact form, and links to your social media accounts should be
visible on every page. Left or right margins are great for this.
“About” Page: This should let your prospects know
what you’re about, as an agent or brokerage. Why did you get into the
real estate business? Do you specialize in certain types of sales?
Include anything that distinguishes you from other professionals in your
Listings: Visitors to your site primarily want to
see listings. Make sure they are prominent and easily accessible from
your home page. You may even consider integrating IDX into your home
Seller Information: Sellers want to know what you
will do for them if they choose you as their agent. This is an excellent
opportunity to include your list of seller services so prospective
clients can see the value you will bring to the transaction.
Buyer Information: Same as above, except specific to buyers. Tell them how you will go above and beyond when finding them their dream house.
Photos: Make sure to include high quality photos of
yourself and your listings. Studies have shown that listings with 16 or
more photos perform better than listings with fewer images.
Niche Information: This is the stuff that makes you
memorable. Don’t miss an opportunity to establish yourself as an expert
on a specific neighborhood or style of home.
Testimonials: If sites like Yelp and Amazon have
taught us anything, it’s that people love to read testimonials and
reviews. What do your past clients say about you? Extra credit if you
can include photos of your customers in front of their new homes.
3 Things to Avoid
Auto-Play Anything: Don’t bombard your visitors with
noise or visuals when they first come to your site. Let them choose
when to engage with your media.
Long (or wide) Pages: You’ve heard it before, keep
important content above the fold—the portion of the webpage visible
without scrolling vertically or horizontally. People will scroll, but
only if the material they can see at a glance is interesting and
Broken Links: Check your site every six months for
expired links. Nothing is more frustrating to users than broken links.
They are also detrimental to your search engine rankings.
Article courtesy of: RIS Media http://ow.ly/hE9Ab